Million Dollar Muscle


Model Jackie Coey with Mr. Los Angeles contest...

Model Jackie Coey with Mr. Los Angeles contestant Ed Holovchik (also known as Ed Fury), 1953 (Photo credit: Wikipedia)

Guys I hate reading but when I come across a great book I try to tell as many people as I can about it. Intriguing. Engaging. Compelling. All of those words describe Million Dollar Muscle by Adrian James Tan, Ph.D., and Doug Brignole. No, this isn’t another workout manual; it’s a “historical and sociological prespective of the fitness industry,”.

There’s history in these pages too. The authors discuss old-time strongmen, the evolution of bodybuilding and the Muscle Beach era. That all leads to chapters on “ornamental masculinity” (there’s an interesting title), the benefits of exercise and a social psychology of the iron game.

The book is not all academia oriented though. Brignole provides plenty of personal insights, including why he became a bodybuilder, his foray into the gym business, fitness controversies—such as weightlifting for women and kids, steroids, cellulite—and even tips on burning fat.

This is a book you can read from cover to cover or skip around to various chapters of interest, as most are stand-alone features.

It’s a great book very interesting and a true contribution to our industry.

http://www.ironmanmagazine.com/million-dollar-muscle/

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